This just in from the folks at the local public relations firm Pride PR:

Pride Public Relations Launches New PR Division to Deliver High Value Communication in the Green Sector

Agency’s Green Division focuses on green outreach in communities of color

Charlotte, NC – April 19, 2010 — Pride Public Relations, a full-service agency based in Charlotte, recently announced it has launched a Green Division that will develop and implement communications campaigns that focus on environmental sustainability and corporate social responsibility.

The firm’s Green Division’s leadership team, which consists of Dee Dixon, Nepherterra Estrada and Brandi Williams, APR, has 10 years of collective experience developing and implementing public relations campaigns that educate and engage local communities about the benefits of going green.

“Pride PR’s green division has a unique understanding of the economic and environmental benefits of going green and has the ability to effectively communicate those benefits to communities of color,” explained Dee Dixon, co-owner of Pride Public Relations.

The agency’s Green Division has successfully implemented green outreach initiatives and marketing campaigns on behalf of local communities, trade organizations and government agencies including the City of Charlotte’s Meta Un Goool Reciclando campaign, the City of Milwaukee’s Recycle for Good neighborhood campaign and Pride Magazine’s new green initiative.

“We are extremely excited about launching our new Green Division with Earth Day on the horizon and feel the timing is perfect,” said Nepherterra Estrada, co-owner of Pride Public Relations. “We are passionate about environmental sustainability and educating our clients and audiences of color about the importance of going green.”

The agency’s Green Division is equipped to work with corporations, local governments, elected officials, recycling coordinators, solid waste industry professionals, waste haulers and others in an effort to evaluate the goals and objectives of their green practices, develop strategic communication programs that meet established goals and objectives, and create compelling, engaging and informative grassroots marketing programs that resonate with multi-cultural audiences.

“Our team has a record of successfully helping clients communicate their green initiatives and we were doing it long before green was the ‘in’ thing,” said Brandi Williams, APR, strategic partner in Pride PR’s Green Division.

For more information about the firm’s Green Division, please call 704.375.9553 or visit www.pridepr.net/green to learn more about our capabilities.

About Pride Communications

Pride Communications produces Pride Magazine, a bi-monthly publication targeting the needs and interests of Charlotte’s African American community that has been in the community for 18 years. Pride Public Relations provides marketing and communications services. In addition, Pride provides event management services and produces the Sunset Jazz Series and the Pride Awards Gala, two of Charlotte’s high profile events promoting diversity, cultural awareness and financial support for worthy causes. For more information about Pride Communications please visit www.pridecommunicationsinc.net. Pride Public Relations is a certified Small Business Enterprise with the City of Charlotte and a member of Carolinas Minority Supplier Development Council, as well as a HUB vendor with the State of North Carolina.