You remember earlier this month when Blue Cross Blue Shield of N.C. (BCBSNC) sent out a ton of postage-paid cards urging people to send them to Sen. Kay Hagan and urge her to oppose health care reform? And no one can forget all those cheery, welcome robo-calls about the evils of reform and all the anti-business socialists who are out to getcha! Lots and lots of people were upset about BCBSNC’s blatant politicking, and now somebody’s doing something about it. Yesterday, state Attorney General Roy Cooper’s office said it is investigating BCBSNC’s robo-calls, adding that a preliminary review shows that some of the calls violated the law.

The Attorney General’s investigation follows a complaint by 20 state lawmakers who asked him, as well as Insurance Wayne Goodwin, to look into the robo-calls and mailers. It’s unclear how long the investigation will take, or how much BCBSNC would be fined if the AG finds the insurance company broke the law. As reported by NC Policy Watch, however, “a group that made unlawful automated phone calls to North Carolina voters before the 2008 primary was ordered to pay a $100,000 penalty.” That’s not too much, really – maybe BCBSNC honcho Bob Greczyn can shake out that much in pocket change from the $4 million salary he earned from raising his customer’s rates again.

• BlueCross CEO Bob Greczyn: he's laughing now . . . .