DreamWorks Animation SKG, Inc. and PepsiCo’s SoBe Lifewater yesterday announced that they have joined together with Intel Corporation and NBC to create a first-of-its kind, nationwide 3-D event for Super Bowl XLIII. This first-ever all 3-D Super Bowl commercial break event will mark the debut of DreamWorks Animation’s premier 3-D movie trailer for its upcoming feature film, Monsters vs. Aliens, which comes to theaters in the U.S. on March 27.

Intel has produced over 125 million pairs of 3-D glasses, which are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January and will be FREE to consumers. Should a display’s supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.

DreamWorks Animation’s 3-D movie trailer was animated using Intel’s latest, high-performance processing technologies and will be broadcast along with a SoBe television spot at the end of the second quarter of the game, which airs on NBC on Sunday, Feb. 1. Viewers will have the opportunity to re-use their glasses for a special 3-D episode of NBC’s hit comedy Chuck, airing Monday, Feb. 2 (8-9pm ET).

NBC viewers will be alerted to the SoBe Lifewater Super Bowl Displays via a series of tune-in spots airing beginning on Jan. 19. Displays and tune-ins will instruct viewers to use their 3-D glasses on Super Bowl Sunday, with additional messaging, “Don’t Chuck Your Glasses,” prompting viewers to re-use them during the special 3-D episode of Chuck, which will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis.