You ever watch that commercial where the guy is fitting an air conditioner into his window, and he finally gets it in and is able to enjoy a few brief moments of cool air before it falls out of the window and lands on his car? It's pretty funny.
Anyway, at the end, it flashes a Web address: NowWhat.com. I never knew what the commercial was advertising until now, when I looked the site up and played around on it a bit. Insurance. I'm in awe.