I love Starbucks, but they are missing the mark on this one!
Looking to bring more value-seeking consumers through its doors for a late afternoon caffeine fix, Starbucks Corp. said it will now offer its morning customers any iced grande beverage for $2 after 2 p.m.
The price is a big cut from the normal price of most grande-sized iced drinks. A grande iced latte, for example, costs about $4. To get the discount, customers must present a receipt from their morning Starbucks visit.
I've never been one to pay $4 for coffee every day. It really doesn't save anyone money to pay $6 for two cups of coffee. No wonder Starbucks is closing 300 stores. A CNN reader had a funny comment about people standing outside of the coffee shops in the afternoon:
I can't wait to pass by Starbucks and see people scalping receipts.
That's not a bad idea.