American Apparel wants to know, how's that ass?

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American Apparel — such a family-oriented retailer. (Insert sarcasm font.)

Do you want to be a model for the L.A.-based retailer? OK. Better question: Do you have a great ass?

Right now American Apparel is searching for "The Best Bottom in the World." Submit a close-up photo of your tush wearing American Apparel undies, and you might be a winner.

We're looking for a brand new bum (the best in the world!) to be the new "face" for our always expanding intimates and briefs lines. The winners will be flown to LA, photographed and featured online. Send in a close-up photo of your backside wearing American Apparel panties, bodysuits or briefs for consideration and vote for your personal favorites.

You must be 18 years of age or older to enter. Submit your photo(s) between January 28, 2010, and February 21, 2010. Two winners - selected by American Apparel judges - will be eligible to be our next butt model. The top ten contestants, as voted on by the public, will receive a grab bag of American Apparel items valued at $300. (Details via AmericanApparel.net)

Not sure what to submit? Here's one of the top-10 submissions:

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