As I have said a number of times, image is conceived perception. You are what people think you are — at least in their minds. And in the world of business, those are the minds that count. Corporations spend millions of dollars to have companies consult them on their image and the best ways to project it to the masses. If they spend that kind of money just on their images, wouldn’t you agree it is obviously important?

This not only applies to corporations, but in our personal lives, as well. You are your own brand. You are your own company. At any given time, you are on display. You never know when you will meet your next client, next employer, or significant other. So it would behoove you to make sure you are always dress and act accordingly.

If you want to be considered a thug or a tramp, then dress like one. If you want to be treated with respect, keep your cleavage to yourself and dress like a lady. Or in the man’s case, keep your underwear to yourself and pull your pants up.

It isn’t a difficult concept to understand. You catch fish based on the bait you use. When you dress like a thug, it shouldn’t surprise you that people treat you like a thug. If you dress like a tramp, don’t get offended when every guy that approaches you spends all of his time looking at your chest, or trying to get you in bed. When you dress like a professional, people are more apt to treat you that way. After all, if you were walking down the street and got robbed, wouldn’t you look to the person dressed like a police officer to assist you? How shocked would you be when he turned around and said, “I’m not a policeman, this is my Halloween outfit. I just wear it cause I like the way it makes me feel.”

Get it? Until next time, God bless and dress well.

William Wilson is a nationally respected men’s clothier and image consultant. His clients include professional athletes, CEOs, and corporations. His homepage is www.WilliamtheClothier.com. Follow William on Twitter: www.Twitter.com/theclothier or on Facebook at www.facebook.com/williamtheclothier.