Shopping for the good of mankind

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Slate.com has an interesting story for you shoppers who want to support worthy causes by buying cool products.

The writer focuses on two specific ways of buying charitable gifts: buying regular products for which a percentage of the proceeds go to charity; or buying products from companies or nonprofits that have figured out how to use commerce to further the greater good, whether that be by empowering women artisans, like Nest, or providing needy kids with shoes, like TOMS Shoes.

For example: "Nest is a nonprofit that provides microcredit loans to women artists and designers in the developing world to help them create their own businesses. Nest then sells the clothing, accessories, and home furnishings on its Web site and plows the proceeds back into microcredit loans to other businesswomen."

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See? Shopping IS good for the soul.


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