A story in the Houston Chronicle reports that men are buying more colorful underwear these days. Is the mindset similar to that of a mullet? Business on the outside, party on the inside?
Thats according to Jockey, the mens underwear company, which is celebrating the 75th anniversary of the invention of their brief. Though the company isnt sure why, Paula Barnes, Jockey vice president of mens merchandising, says more men are buying underwear thats pink, red or light blue.
I personally wouldn't buy my man a pink shirt (although some guys look good in it); I certainly can't imagine buying him pink underwear. But hey, that's me.