This sign was spotted at the Baskin Robbins on Graham Street.
From their Web site:
On Wednesday, April 29th, 2009, Baskin-Robbins stores across the country will hold 31 Cent Scoop Night from 5-10 pm to honor America's firefighters. Baskin-Robbins will reduce prices of small ice cream scoops to 31 cents* and create an opportunity for customers to donate to local fire charities. Read more about the NVFC and the National Junior Firefighter Program at www.nvfc.org/juniors.
Ice cream for 31 cents AND it's to help a good cause? That's what I'm talking about!