I love soda. The sugary carbonation tickling my throat, the gentle burp that slyly erupts after a good gulp of Coke ... it's so lovely.
So why are these people proposing a penny-per-ounce excise tax on "sugared beverages"?
Because this tax, unlike the petty junk-food taxes of yesteryear, is designed to hurt. Its purpose is to discourage you from buying soda, on the grounds that soda, like smoking, is bad for you.
They're haters. They're waging a war on junk food, and I don't like it. I don't like it one bit.