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You Say You Want A. . .Car?

Sting pioneers revolutionary trail to TV commercials

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Even Sting, perhaps crossing the moat into his castle in his Jaguar, has had the same thought.

"There was a time when you could be worried about being over-exposed," he told Billboard. "Now the case is that you're either over-exposed or you're not exposed at all...if you want to put your product out there, you have to go out and sell it."