Guest Speaker: Craig Morris, United States Patent and Trademark Office How trademarks, copyrights, patents, domain names, and business name registrations all differ. Why any new business should select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark. The importance of doing a complete search and whether to use an attorney. What to do if another trademark owner sends a "cease-and-desist" letter. What happens after registration.

Price: Free