Approximately seventy to ninety-six percent of people who once leave their website do not come back ever. As your company's marketing manager, it is your prime responsibility to convert these one-time visitors to your websites to long-term customers. Honestly, it may not be easy for you if your readers or visitors do not stick around for long to read through your website's content. The longer your potential customers stay on your website, the better engaged they are, and the higher are your chances of seeing a conversion.
Herein, we will look at some fundamental ways to make your visitors stay on your websites longer.
Deliver what you promise
A lot of times, people make their headlines click-bait worthy. Still, when the visitors visit a page following the headline, they find utterly irrelevant information, shares Jessica, a brand manager for a platform that offers online jewelry making classes. If you want to ensure that your visitors stick around longer, you need to deliver them what you promise, that is, ensure the content is in sync with the title or the headline. Do not let your titles make false claims, which your content cannot provide. Even the most catchy headline written by your copywriter will not do any good for your business if it fails to live up to the hype.
Draft scannable content
On average, a user spends approximately 5.59 seconds just looking at the content on a page. There is rarely anyone on the internet who reads the online content word by one. What they do is scan the page and pick out the relevant phrases and words from it.
Thus, if your content has too many paragraphs or long sentences, it will be hard for the reader to scan through. No reader will ever take the time and effort to stick around content, which requires a lot of reading. So, what will the user do? They will leave your website and switch to a competitor's website, where the content is relatively easier for them to consume.
How can you make the content scalable?
Let us take a look at some tips that can be helpful for you.
Target good readability
Kyra, a content manager with a website where you can find online economics tutors, says that the content you create must be formatted well to make it seem more readable. Let us explain what Kyra possibly means by this. You need to ensure that the line spacing and the font size of the content are large enough for better readability. At times, the content on the webpage is so small that it causes eye strain to the users. By simply increasing the line spacing and the font size on the website, you can see an improvement in your engagement metrics.
Break-down the content
In the posts wherein there are zero visual breaks, the content does not seem quite scannable. To ensure maximum scalability, you need to keep the sentences short. Further, your paragraphs must not be longer than three to four sentences at max.
Use engaging sub-heads
One of the best ways to keep the readers engaged is by the use of sub-heads. The creation of sub-heads leads to a visual break in the content. More so, a well-crafted sub-head can surge the reader's curiosity and prevents them from losing interest or leaving your webpage.
Use bullet lists
Another way to accentuate content scalability is by using lists and bullets. The content mentioned in the lists stands out from the rest of your content. Thus, it is easy for users to scan through the vital parts of the content and quickly get the information they need.
Include a catchy CTA at the end
When the readers are reading your content, you nudge them to take action forward. It is one of the most effective ways to keep visitors on your website. A lot of times, readers leave the website after they get the information they need. However, if you have an apt CTA at the bottom of the content, you give them another reason to stick around for long or keep in touch with your website's updates via the newsletters.
Now, the big question is, do the readers notice the CTA? The primary problem with the static CTA placed towards the end is that visitors usually ignore it. To ensure that the readers do not miss your CTA, you can use a slide-in opt-in, suggests a senior content manager with EduWorldUSA. The thing with an animated slide-is is that it immediately grabs the user's attention without disturbing the audience.
Personalize the thank you pages
After the visitors are engaged with CTAs, they will most likely leave the website. It is particularly true if your email subscription website does not have a thank you page or does not provide any useful content for encouraging the visitors to stick around longer.
The thank-you page of your website should give your readers a lot more than just the confirmation. It is your one big chance to make the visitor feel more connected to you. You have to grab this opportunity and engage them with highly relevant and useful content. For those with an eCommerce platform, a Thank You page is an excellent means to upscale the products related to the customer's ordered product. It increases your likelihood of keeping your users more engaged and increases your chances of making more revenue.
Create engaging videos
The study suggests that a reader is more likely to watch a video than read through the content. A survey also revealed that video content also helps the users grow their revenue forty-nine percent faster than the platforms with no video content.
Reduce the loading time of the page
Lastly, one of the best ways to ensure that the visitors stay longer on your website is by giving them what they need and giving them quick. Even the best content cannot help your website if the content takes too long to load. Unfortunately, a second's delay can cause you a lot of business. Every second's delay can cause a seven percent decline in the conversion rate. Thus, if you do not take this aspect seriously, it quite means that you are leaving the money on the table.
The two of the most effective ways to increase page load time are compressing images and using a CDN or a content delivery network.
These are the best and the most useful tips to make the users stay on your website for longer. Do let us know in the comment box below if you have more tips to add to the list.