The City of Charlotte Proclaims Never Give Up Day. The city of Charlotte joins community members celebrating Never Give Up Day on August 18th, 2022, and calls upon its citizens to make this day a springboard for awareness raising actions. Never Give Up Day is a global celebration day focused on cultivating a mindset of determination. The day encourages awareness-raising activities, (sports)events, run/walk for charity, workshops and community programs. Health care and social associations, organizations and charities can initiate their call to action and fundraising events.