In 1975, Savage and his wife Jean bought the barn and the surrounding three and one half acres and opened a fish camp. As they pondered naming their new restaurant, they decided that since the barn looked like a steak restaurant they had better use the word fish prominently. They settled on Fish Farm. Soon they were serving traditional fish camp fare.
If you're wondering what a fish camp is, chances are you didn't grow up near the Catawba River. There local fisherman fried their catch in old wash pots filled with lard and sold them to the public. Some fishermen added metal roofs over the frying pots and soon the concept caught on.
Subsequently, fish camp restaurants were constructed. The food served at fish camps was freshly caught deep-fried river or ocean fish served with tarter sauce, hush puppies, and slaw.
In 1980, Savage retired from his coaching position and bought another dinner theater in Pineville, which he also opened as a restaurant. That building has since been sold and demolished to make way for fast food franchises. During the rest of the 80s, Savage owned or was a co-owner of a dozen or more area restaurants. But the one which gave him the least worries was his first, the Fish Farm in Matthews. Savage credits that to his exceptional staff. His manager Dottie Conrad has been there since the first day. Notes Savage, "Matthews is the only restaurant I ever owned that has never been a problem. It's been a kind of blessing."
But times have changed since the Fish Farm opened in 1975. Sam Newell Road is no longer rural. Five shopping centers, a middle school, dozens of restaurants, and a hospital have opened in the surrounding area during the past decade. New housing developments proliferate. Savage has had his share of competitors, too. "Five chain restaurants serving fish have opened near here," he says.
Last month Savage opened the Fish Farm for lunch, including Sunday lunch. On the roster are sandwiches and traditional Southern country offering of a meat and two sides: country styled steak, chicken and dumplings, fried pork chops, perch, flounder, shrimp, turnip greens, fried okra, pinto beans, mac and cheese, broccoli casserole, pasta salad and more. Lunch specials are $5.95.
Savage has also increased his dinner menu offerings. Years ago he added broiled, blackened, and sauteed fish items to his menu, in addition to the "Calabash Specials" of fried founder, oysters, shrimp, catfish, scallops. With the recent addition of Chef Randy Shears, the Fish Farm now offers pastas, including lasagna, grilled steaks, pork chops, grilled or blackened chicken, and St. Louis-styled ribs.
Why the change? "It was needed. People today want more variety and that's what we're giving them. Some people want steak, or ribs, or soup and salad. People might not want to eat seafood every night," says Savage.
The parking lot of the 300-seat Fish Farm is gravel and still has a rural feel. The dining room is incredibly calming with its racing memorabilia, neon signs, and large ceiling fans. Tables are topped with perennial black check vinyl tablecloths and bottles of housemade tarter sauce.
Service is friendly, accommodating, and fast. Soon after ordering, large platters of food arrive. Stacks of thinly battered, not heavily fettered, onion rings are spritzed with lemon to balance the taste. An order of "The Fish Farm Platter" translated into layers of hush puppies, fried shrimp, scallops, oysters, 12 ounces of flounder, catfish, and deviled crab. The best of these were the succulent shellfish, abundantly sweet and enough to get lost in. The peel-and-eat Louisiana shrimp were spicy without burning.
Only two complaints surfaced. The first involved the ill-paired fish and rice combos. With all the fresh vegetables available in Matthews, why was rice chosen to accompany many of the fish dishes? The second note was while the pastry of the peach cobbler was excellent, the filling was too thickly sweet. But these are minor complaints.
While many family-owned indigenous cuisine establishments sold to outsiders, went bankrupt when challenged by national chains, or closed due to lack of family interest, the Fish Farm hasn't. "We are home grown and family owned and have survived a lot," Savage observes. Savage has survived because he learned early that restaurants need to reinvent themselves or risk growing stale. To be in the restaurant business for 26 years is saying a lot. Only a handful of Charlotte restaurants have been able to achieve this. There are no plucky waiters nor daring menus. The Fish Farm dallies with Charlotte's cuisine history, but has moved into 2001 and remains a place to drop by and be nourished by the scene.