"I Hate Luv Storys" is the maxim Jay lives by. But, as an assistant director to Veer, the most famous romantic filmmaker in the Indian Film Industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer on the film, Simran. Simran loves love stories; so much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend, Raj, she lives a blissful, dreamy life. The turmoils of Jay and Simran's lives, is ironically interweaved with the love story that they are working on. But, will Jay and Simran ever find their own love story???