When they say that first impressions are essential and last forever, that holds true, at least for websites. When someone logs on to a website, what he experiences in the first few seconds will make them stay on the website or jump off to another. They just follow their gut reaction and react instinctively as they browse the website.
Do not blame the visitors if they are not coming to your website. Perhaps you need to take a good look at your website and try to understand if it is good enough to make a lasting first impression and keeps the visitor interested. If none of that is happening, your website needs the help of some professional website building tools to rev up the website and make it more attractive and competitive for the virtual world.
Looking at features of the top 10 website builders, we can tell that a lot goes on behind the scenes to create engaging websites, which are essential for the success of your company and business.
Here are some tips and guidelines on how to make your business website look professional.
Reflect your brand personality through the website- Choose the right colors, graphics, and layout to create a positive impression on the visitor. First, find the main colors and the images and work around them, and keeps things simple with a clean color palette.
Following typography guidelines - Fonts play a vital role, and when used correctly, they make that instant connection with the visitor. Headings fonts are different from the paragraph fonts and need to stand out. Choose two or three fonts for all headings and another for paragraphs. Keep the font sizes and weights in mind, and keep things simple.
The content of the website- The content of the website should be original, well written, and to the point. Always use optimal line length to motivate people to read the content and avoid lengthy paragraphs as they will only discourage the reader. Simpler content in easy-flowing language and the right line length makes the website look more attractive and aesthetic and will motivate people to read your content.
What about the domain name – The domain name, which is the website address, is the entry point to the site and thus should make a good impression. Choose a domain name that is good for usability purposes as well as search engine optimization (SEO). It should be easy to remember and spell and should be short enough to type correctly. Avoid numbers and hyphens in the domain name and use a proper domain extension.
Reliable website hosting with professional tech support – Even if you have a great website, it will hardly be online if it doesn’t have the tech support of a professional and reliable website hosting service. Look for professional hosting services that are willing to offer the technology and support you need for your business website. Go for a good website hosting plan that is affordable and meets the needs of your website.
Pick a good e-commerce platform - You will need a reliable e-commerce platform for your website if selling goods and/or services via your website. Implementation of the right technology can potentially increase your sales and boost your profits. Hence, it is essential to choose the right e-commerce platform for effective financial transactions online.
As the final word, a website that takes seconds to load and is visually attractive and engaging is sure to make a positive impact on the online visitor. Beautiful graphics, easy-to-read fonts, and user-friendly navigation are sure to keep the visitor lingering longer on the website and hold his interest.