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Enemy To Fashion and Niche partner up

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When creative people put their heads together, the sky's the limit. Caleb Clark of Enemy To Fashion and Stephanie and Adam Cook, owners of Niche (1510 Camden Road, Suite 100) are partnering up to expand their brands. For starters, Clark will help redo Niche's online store, to "help them expand business beyond the streets of Charlotte," he says. The new website launches Nov. 1. In addition, ETF-branded items, like wallets, hats and more, made specifically for Niche are starting to show up in the South End shop. The icing on the cake is the ETF release of a limited number of boots, "constructed of authentic Vietnam era jungle boot uppers, reconstructed by Enemy To Fashion with Vibram Sport Soles, black and white leather laces as well as some custom patches" at Niche. Pre-orders started Oct. 21 and the footwear will be available in store and ready for shipping on Nov. 1. "Stephanie and Adam at Niche, they have expertise in retail," Clark says. "In my opinion, Stephanie's one of the most stylish people in Charlotte. And my expertise in the business and online side of things will make for a great partnership." www.thenichemarket.com. www.enemy2fashion.com.

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