This Providence Road grocery store is reinventing itself. The first step was hiring Joe the Cheese Whiz Dzuris as their cheesemonger. Joe has converted their cheese counter into a treasure hunt. If you're looking for that hard-to-find cheese, he'll order it. In fact, some of the cheeses he's ordered for customers have become regulars at the counter.
Fresh Market in Strawberry Hill, 4223 Providence Road. 704-365-6659.