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'Corridors of crap'

Proposed new names

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You have to admit, Mayor Pat McCrory's description of decades-old lousy zoning decisions and ill-thought commercial development -- "corridors of crap" -- has a certain ring to it. It's also a lot more honest and real than the jargon of developers and urban planners. When was the last time you said, "Hey, let's go to the live-work-shop-play center?"

But he could take a lesson from this gem of sloganeering from the Urban Land Institute's report to the city, in which they envision Eastland Mall reborn as the Ballantyne of Central Avenue: "When the mall falters, the question that needs to be asked is not 'How can we save the mall' but 'How can we use this opportunity to create a higher-value, more sustainable real estate development that helps build a more livable community?'" It just rolls off the tongue.

In the spirit of the proposed rename of Piedmont Courts to Siegel Point, here are a few names (the planners say the "Eastland Mall" moniker has got to go) for the redeveloped mixed-use live-work-shop-play space:

1. Ballantyne East

2. Park and Battery

3. Transit Pointe

4. Central Crest

5. The Shoppes at Doggleboon

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